The seller's comfort zone
Some reps are great closers. They have just the right mix of soft sell with the hard sell to close the deal.
But what about the not so glamorous leg-work of finding customers? Emphasis on finding!
Here you may not agree with me when I tell you that just about every reps comfort zone is "selling" to buyers already into the buying process.
That's what we like to do!!
After all, reaching out to someone who may not even need you can be a bit daunting, to say the least.
Basic law of the jungle: real-world prospecting is hard work --- no way around it. But for any number of reasons this is something I take to quite naturally and is my cup of tea.
Not changing what you already do, just filling in the gaps where you probably can use some help getting your people in front of more buyers interested in hearing your story.
Yes, we're a long way from closing the sale and landing the deal. I'm not about doing deals and making the sale.
Simply setting the table for you or your best sales people to get in front more good quality prospects and from there help you build some good relationships so you can make a sale or two.