Personalized sales outreach explained

Lead validation pre-sales call campaigning to qualify & present what you do in a low-key but very professional way.   Real-time follow-up calls to establish trust…build credibility and gain deeper, wider understanding of your customer. Lead tracking so you know what’s going on with each prospect and each customer so you can deploy data to deliver even more personalization. Immediate feedback on what your customers want and how you can satisfy that need for higher customer retention and more repeat customers. Bottom Line: The more you personalize your customer’s sales journey the more they are likely to buy from you. Well […]

Build Client Prospect Lists

If you are running low on new prospects it’s time to pick up your phone and start making some calls. What I’m talking about is old school phone prospecting to build client prospect lists. Developing a base of well-qualified prospects interested in learning what you can do for them. Yes, it’s a process! To build client prospect lists here’s the process I use and recommend. Phase One:  Introductory warm-cold calls to find prospects worth pursuing. Phase Two:  Best prospects are nurtured by routine call backs from me and follow-up emails from you (see my post Appointment Setting Mistake).  Real-Time Follow-Up Calls […]

Improve New Client outreach

Use These Research Findings To Improve Your New Client Outreach     For successful new client telemarketing campaigns the ability to bond with someone —- usually a complete stranger — is an absolute must.  What callers hear on the other end of the line can make a world of difference when it comes to how they perceive the quality of service your company provides as well as your overall reputation. So how do you effectively communicate all this — on the phone — usually to a complete stranger…and in a very brief phone conversation? New client telemarketing campaigns More To Do […]