February 16, 2014November 30, 2021Business Development, Business To Business Appointment Setting, Business to Business Lead Generation, Complex Sale Lead Generation, Direct Marketing, Direct Response Marketing, Lead Generation & Appointment Setting, List Building, Outsourced Sales Prospecting, Outsourced Sales Support B2B Lead Qualification Marketing Tips B2B lead qualification by phone is a form of direct marketing. And building a highly targeted database is the key to successful direct marketing.