Tested real-world tips, advice and know-how that will improve your ROI for any advertising, marketing or sales lead generation campaign.
Direct marketing lead generation is simple, straightforward and easy to implement — but it works. This classic direct marketing book shows you how.
Classic Direct Marketing Book reader comments… “Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times.” – David Ogilvy “If Claude Hopkins was alive today, he would absolutely dominate internet marketing.” – Lance Jepsen, Author of: Internet Marketing:Profits That Lie Hidden In Your Website Beneficial For Anyone In Marketing Or Sales “This will be a beneficial read for anyone in marketing or sales. Even though […]
Direct marketing methods explained by the man whose findings have done more for direct marketing than any other copywriter in the history of advertising.
Tested direct response marketing proves that one ad can sell 3 1/2 times more than another. That small differences in copy or headline can pull FIVE times more orders than its competitor.
Tested direct response marketing tips for any media. Sales campaigns, marketing promotions, lead generation, sales flyers. Use these tested tips and make more sales at less cost.
Realizing the power of effective business advertising on consumers, Wanamaker wrote many of the ads himself…filling them with conversational language that discussed the bargains of the day.