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Tag: test marketing b2b

October 25, 2013November 30, 2021Direct Response Marketing, Lead Generation & Appointment Setting, List Building, Market Testing Strategies

Test Marketing B2B By Phone

Do-it-yourself test marketing B2B by phone without hiring telemarketers or buying a prospect list. Tested direct marketing B2B that works.

With customer loyalty on the ropes due in large part to inflation which has everyone shopping for deals and jumping ship for lower prices --- here's what your customers are looking for...

https://hbr.org/2017/07/your-customers-still-want-to-talk-to-a-human-being

George Clay

This "human touch" makes all the difference...sets you above the fray and shows buyers you are different and your brand is different.

This is something I think every business can use and is especially needed today where that all important human touch is sorely lacking.

858-756-2085

George@ProspectingB2B.com

Outreach tips worth a look.

Marketing Direct Tips

Best Business List

How To Make A Successful Phone Introduction

"Fine talkers are rarely good salesmen. They inspire buyers with the fear of over-influence. They create the suspicion that an effort is made to sell them on other lines than merit." ---Claude Hopkins, author, Scientific Advertising.

Who's "stealing" your customers --- and what you can do about it.

George Clay

Marketing Direct may not be glamorous but for hard-boiled efficiency it sure gets the job done.

Same for these cost-cutting tips ---simple things you can do right now today for better ROI no matter what business you are in.

https://www.business.com/articles/working-from-home-save-money/

Organizing Your Outreach Calls

Doing outreach qualifying calls to new prospects?

Try list-building your prospects into three categories:

A. reachable prospects during day
B. reachable prospects after hours
C. reachable only during day and only via gate-keeper

C above I generally avoid--- more productive to work A and B.

Voice mail or leaving messages with gate-keepers I have found ineffective on first calls to new prospects

Marketing Direct Update

What was once referred to as Corporate Sales and Marketing still works but not like it used to.

That was when you walked the floors at trade shows or went to business conferences because that's where you could meet and greet buyers and maybe find a few who down the road would eventually buy something from you.

Of course, you can still follow this path but the time and money you spend to close your sale and make the deal is not getting any cheaper.

There's lots of things I do not understand about virtual selling.

But one thing is clear ----

Whatever you can do that gives you greater control over spending and the agility to reduce costs is worth a look.

Test Run Free Trial

I want to show you how my outreach calling works.

How I get through to the right people.

Qualifying their interest and making sure they want to hear from you.

You decide if you get the results you are looking for.

858-756-2085

George@ProspectingB2B.com