Where do you find good prospect lists?

No easy answer and no magic pill.       Just about everybody wants to find good prospect lists.   But usually like finding a needle in a haystack.One solution is to build these prospect lists yourself.It’s not for everybody and may not be right for you.But it sure has worked for me in a way that builds trust and establishes credibility in a way that gives me a leg-up getting through to the right people and building a relationship with them over time and not with a single phone call.       Important you know it’s not pestering people with annoying phone calls.And […]

Marketing Direct Outreach Help

Building Good Prospect Lists Nothing worthwhile comes easy. Especially so-called telemarketing lists. Most of what you buy are loaded with junk you need to clean up and that’s a real pain. What to do? Build your own lists and keep your data clean and up-to-date. Helps if you have a  good list company like Accurate Leads —- Small family owned list company. Great service. Plus you can test small batches of prospect lists custom built to match your needs. They’ve been around since 1984. I’ve known about them only for a few years. Their services I have recommened to Marketing […]

Old way new client outreach

My guess is you’ve never received a business phone call from someone like me doing old way new client outreach. Informal and relaxed without any selling— that’s old school outreach. Gets your foot in the door with prospects you might want to develop as customers.  No selling. Just qualifying their interest. Prospects you’ve met at trade shows or Zoom meetings Customers who have drifted away Subscribers to newsletters or webinars High-profile executives you’ve read about in business journals Important you know something about making these calls in a way that is not intrusive or annoying like calls you get from […]

new client development

Only a small percentage of leads offer you REAL sales opportunities. Strategic calling process Me doing outreach with TeleMagic First Phase: Introductory warm-cold calls to find prospects worth pursuing. I work the phones. Weak prospects noted. Stronger candidates flagged for follow-up. Second Phase:  Follow-up calls to uncover active selling opportunities. Best prospects are developed by routine call backs. Again, I’m working the phones and making the calls. What You Learn: Sales opportunities you’ll NEVER hear about unless your ear is close to the ground! EXAMPLE — Vendor drops ball…you get the chance to prove what you can do. Strategic Calling […]

Direct Outreach Prospecting Experiences

No Magic Pill You learn by doing…testing your real-world experiences to learn what works…and what does not work. Same goes for direct outreach prospecting. Wrote down what I’ve learned — published on-line. Highlights… list-building…intro discovery calls…the 27 second pitch…building-out your database…getting prospects interested in meeting you…appoinments that lead to sales…lead tracking and follow-up…avoiding costly mistakes when buying any list…what sales people are too busy doing to prospect effectively. Maybe this info can help your direct outreach ROI. My toolbox for direct outreach phone prospecting Learned this in bits and pieces —- keeping what works while tossing out the bum turns that […]

Building Good Prospect Lists

My toolbox for building good prospect lists. A reasonably good contact management program. My favorite — TeleMagic. Streamlines list building — keeps data organized for rapid outreach to best prospects. My review of Telemagic is here.  List building outreach without a good CRM platform is a fool’s errand. So get a CRM you can work an learn the ropes. Good list company Accurate Leads —- Small family owned list company. Great service. Plus you can test small batches of prospect lists custom built to match your needs. My review of Accurate Leads is here. Research Tool Entirely optional but worth the cost — Buzzfile Pro  — […]

New Client Outreach Explained

New client outreach without sounding like a telemarketer Mindful to ensure that your company’s intangible brand assests are carefully stewarded, I engage your prospects on a personal, one-to-one level. My delivery and presentation eliminate the stigma of  “just another telemarketing sales call”. I present what you do in a low-key way that makes for an effective two-way conversation. I keep you up-to-date on all your contacts — not only who’s who and where they are in the sales process, but what happened the last time I talked to them. My clients all are small business — less than 50 employees! […]

Personalized Customer Outreach Phone Prospecting

Mindful to ensure that your company’s intangible brand assests are carefully  stewarded, I engage your prospects on a personal, one-to-one level. My delivery and presentation eliminate the stigma of  “just another telemarketing sales call”. I present what you do in a low-key way that makes for an effective two-way conversation. I keep you up-to-date on all your contacts — not only who’s who and where they are in the sales process, but what happened the last time I talked to them. Amazon Effect on all B2B selling is why you need this personalized customer outreach NOW more than ever. Real-time […]

Customer Focused Outreach Services

The more you personalize your customer’s sales journey the more they are likely to buy from you.By hunting, prospecting, qualifying and nurturing relationships for your sales reps to pursue my customer focused outreach services can help your business grow.This includes targeting new clients with just the right message as well as revitalizing past or inactive clients.Amazon Effect on all B2B selling is why you need personalized customer focused outreach services NOW more than ever.Real-time Follow-up Is KeyOnce a lead is qualified my real-time follow-up calls build trust and credibility in a way that shows your prospect you value their business […]

Personalized sales outreach explained

Lead validation pre-sales call campaigning to qualify & present what you do in a low-key but very professional way.   Real-time follow-up calls to establish trust…build credibility and gain deeper, wider understanding of your customer. Lead tracking so you know what’s going on with each prospect and each customer so you can deploy data to deliver even more personalization. Immediate feedback on what your customers want and how you can satisfy that need for higher customer retention and more repeat customers. Bottom Line: The more you personalize your customer’s sales journey the more they are likely to buy from you. Well […]