Direct Response Ad Lessons
My direct response ad in The Wall Street Journal is so simple you might call it boring.
Tag: successful direct marketing
High-level Appointment Setting
Is your “phone voice” suited for new client outreach? Easy to fool yourself into making mistakes. Q: What goals are realistic for high-level appointment setting?A: High-level appointment setting is calling to get information.That means finding out if your prospect qualifies for being added to the front end of your sales funnel.Picture a crowded room.Your goal: find the folks interested in what you offer.How to do it? Ask for a show of hands.There, that’s the goal of your cold call —finding the right prospectsseparating them from the crowdthen qualifying their interest levelAlso, phone prospecting and business appointment setting is a form of […]
Effective Phone Prospecting Is A Form Of Successful Direct Marketing
And key to your successful direct marketing is your pre-sales marketing process. This is where I can help you. A tested and repeatable direct marketing process I do your hunting plus warm-cold calling & pre-sales qualifying with lead management & lead scoring with REAL-TIME follow-up calls for you. Phase One: Introductory warm-cold calls to find prospects worth pursuing. All calls by me real-time using TeleMagic contact management. No voice-mails! Phase Two: Best prospects are nurtured by routine call backs from me and follow-up emails from you (see my post Appointment Setting Mistake). Why Real-Time Follow-Up: For relationship building with your prospect base […]
Cold Call Follow-up
How do you handle cold call follow-up?Start with introductory cold calls that qualify each prospect to determine if your business is a good fit for what they need.Make your introduction specific and brief…twenty seconds or less.Keep your call relaxed, almost informal tone. A sales script you write yourself and are comfortable using will help you accomplish this by giving you confidence and the ability to control each call.Cold call follow-up by phone is about information gathering. That means finding out if the person you are calling is a qualified sales prospect. Your lead generation sales script guides you into asking specific questions that properly […]
Build Effective Lead Lists
A method I favor is over-the-phone sales prospecting. It’s simple and easy to manage because you can do it on your own time. But how to do it. Where to begin?
discovery call telemarketing process
Lead Generation Development by phone marketing is a form of direct marketing. Tested and proven effective way to develop new business and reach new markets.
Generating Qualified B2B Sales Leads
Tested B2B sales process for generating qualified B2B sales leads by over-the-phone sales prospecting. Simple and easy to manage but highly effective.
Acquiring New Business Prospects
Acquiring new business prospects by using over-the-phone sales prospecting lead generation process. Simple tested system for getting new customers.
Lead Generation Prospecting Strategy
You’ll be surprised how painless (and profitable!) this B2B lead generation prospecting strategy is when you approach it the right way. Seven tested tips.
B2B Lead Generation Prospecting
B2B lead generation prospecting by phone is a practical and tested way to get new customers and keep your existing customers from drifting away.