Tag: successful direct marketing campaign.

Business Development

getting appointments phone prospecting

Is your “phone voice” suited for new client outreach? Easy to fool yourself into making mistakes. Getting appointments phone prospecting on the first call is rare. Regardless of whether you outsource your appointment setting or do it yourself, don’t try getting appointments by phone prospecting on the first call. Q: What goals are realistic for getting appointments by phone prospecting? A: Effective lead generation and list building are about qualifying prospects for future contacts. Once you realize that B2B appointment setting is not the goal of your first call, the monkey is off your back. You are calling to get information. That means finding […]

Business Development, Direct Response Marketing, Lead Generation & Appointment Setting, Market Testing Strategies, Outsourced Sales Support

Effective Cold call direct marketing strategy

  With this cold call direct marketing strategy I could promise you easy success. But I won’t. You’ll need patience and lots of persistence. But your rewards will be worth your effort. You’ll have the ability to “make things happen” — to control your business development process more effectively and on your own terms. Developing Quality Sales Leads It’s the power of an effective cold call direct marketing strategy….building yourself a pipeline of high-value new business prospects that you can develop in your own unique ways to becoming your customers. Ouch! I hear you loud and clear when that word […]

Business Development, Business To Business Appointment Setting, Business to Business Lead Generation, Complex Sale Lead Generation, Direct Marketing, Direct Response Marketing, Lead Generation & Appointment Setting, List Building, Outsourced Sales Prospecting, Outsourced Sales Support

Sales Lead Qualification Process

Sales Lead Qualification Process for Acquiring New Customers Using Over-the-Phone Sales Prospecting. A practical sales process for new business development.