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Tag: small business marketing help

January 25, 2014August 27, 2022Business Development, Business To Business Appointment Setting, Business to Business Lead Generation, Complex Sale Lead Generation, Direct Marketing, Direct Response Marketing, Lead Generation & Appointment Setting, Market Testing Strategies, Outsourced Sales Prospecting, Outsourced Sales Support

Outsourced Business Development Cold Calling

Outsourced Business Development Cold Calling Trial projects you can test for a small fraction of what a full blown marketing campaign would cost you.

January 23, 2014March 4, 2023List Building

Cold Call List Building

Cold calling can be just as engaging and interactive as social media….enabling you to connect with your customers and potential customers in a very personal way.

October 27, 2013June 22, 2023Business To Business Appointment Setting, Business to Business Lead Generation, Complex Sale Lead Generation, Direct Response Marketing, Lead Generation & Appointment Setting, Market Testing Strategies

B2B Small Business Sales Lead Marketing

B2B small business sales lead marketing by phone can be effective for establishing one-to-one personal contact with new business prospects.

October 27, 2013November 30, 2021Business Development, Business to Business Lead Generation, Direct Marketing, Direct Response Marketing, Lead Generation & Appointment Setting, List Building, Market Testing Strategies

Small Business Sales Generation B2B Tips

Small business sales generation b2b by phone is an effective tested direct marketing strategy. When you subscribe to my update tips here’s what you’ll get.

October 14, 2013November 30, 2021Business Development, Direct Marketing, Direct Response Marketing, Lead Generation & Appointment Setting, Market Testing Strategies

Small Business Owner's Advertising Guide

Small business advertising is full of unexpected disasters.This Small Business Owner’s Advertising Guide tells how to avoid common mistakes, costly …

October 2, 2013June 22, 2023Business Development, Business To Business Appointment Setting, Business to Business Lead Generation, Complex Sale Lead Generation, CRM Strategy, Direct Marketing, Direct Response Marketing, Lead Generation & Appointment Setting, List Building, Outsourced Sales Prospecting, Outsourced Sales Support

B2B Telemarketing Cold Call

Most B2B marketers overlook B2B telemarketing cold call lead development completely…or get hooked into trying it by call centers that are not suited for small business marketers.

September 9, 2013November 30, 2021Business Development, Business To Business Appointment Setting, Business to Business Lead Generation, Direct Marketing, Lead Generation & Appointment Setting, List Building, Outsourced Sales Prospecting, Outsourced Sales Support

Business Prospecting By Phone

The key to effective business prospecting by phone is real-time follow-up calls. Voice mail and email follow-up are OK. But not enough to win new business.

October 26, 2012April 4, 2022Business to Business Lead Generation, List Building, Outsourced Sales Prospecting, Outsourced Sales Support

Business Sales Generation Phone Prospecting

This video explains effective but overlooked B2B marketing medium for list building, appointment setting & sales lead generation success. Tips, advice, plus telemarketing mistakes to avoid.

October 17, 2012April 11, 2021Business to Business Lead Generation, List Building

Sales Lead Follow-Up Problem

It’s what your sales people are NOT doing that’s pulling customers and potential customers away from your business.

August 27, 2012June 22, 2023Business Development, Business To Business Appointment Setting, Business to Business Lead Generation, Complex Sale Lead Generation, Direct Marketing, Direct Response Marketing, Lead Generation & Appointment Setting, List Building, Outsourced Sales Prospecting, Outsourced Sales Support

New Business Sales Development Cold Call

Small Business Owners! Small business marketing b2b by sales prospecting works. Practical, cost effective and easy to test. Reach new markets by phone!

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With customer loyalty on the ropes due in large part to inflation which has everyone shopping for deals and jumping ship for lower prices --- here's what your customers are looking for...

https://hbr.org/2017/07/your-customers-still-want-to-talk-to-a-human-being

George Clay

This "human touch" makes all the difference...sets you above the fray and shows buyers you are different and your brand is different.

This is something I think every business can use and is especially needed today where that all important human touch is sorely lacking.

858-756-2085

George@ProspectingB2B.com

Outreach tips worth a look.

Marketing Direct Outreach Tips

 

Best Business List

How To Make A Successful Phone Introduction

"Fine talkers are rarely good salesmen. They inspire buyers with the fear of over-influence. They create the suspicion that an effort is made to sell them on other lines than merit."  ---Claude Hopkins, author, Scientific Advertising.

Who's "stealing" your customers --- and what you can do about it.
George Clay

Marketing Direct may not be glamorous but for hard-boiled efficiency it sure gets the job done.

Same for these cost-cutting tips ---simple things you can do right now today for better ROI no matter what business you are in.

https://www.business.com/articles/working-from-home-save-money/

 

 

 

Marketing Direct new client introduction

Organizing Your Outreach Calls

Doing outreach qualifying calls to new prospects?

Try list-building your prospects into three categories:

  • A. reachable prospects during day
  • B. reachable prospects after hours
  • C. reachable only during day and only via gate-keeper

C above I generally avoid--- more productive to work A and B.

Voice mail or leaving messages with gate-keepers I have found ineffective on first calls to new prospects

Marketing Direct Update

What was once referred to as Corporate Sales and Marketing still works but not like it used to.

That was when you walked the floors at trade shows or went to business conferences because that's where you could meet and greet buyers and maybe find a few who down the road would eventually buy something from you.

Of course,  you can still follow this path  but the time and money you spend to close your sale and make the deal is not getting any cheaper.   

There's lots of things I do not understand about virtual selling. 

But one thing is clear ---- 

Whatever you can do that gives you greater control over spending and the agility to reduce costs is worth a look. 

Test Run Free Trial

I want to show you how my outreach calling works.

How I get through to the right people.

Qualifying their interest and making sure they want to hear from you.

You decide if you get the results you are looking for.

858-756-2085

George@ProspectingB2B.com