What is Marketing Direct Sales Outreach?

 Marketing Direct sales outreach is about establishing and then building trust and credibility with your customer and prospect base. It’s a process or cycle of gathering and using customer data to improve your interactions with specific targeted customers and prospects…over time and not with a single phone call. What It Will Do For You Done well, this process will boost customer engagement and loyalty, plus help your marketing and sales performance. My Marketing Direct sales outreach process was developed specifically for this type of “hands-on” high-end direct marketing process…and cannot be replicated by mass volume telemarketing. Yes, It’s a Process! […]

Acquiring High-Value Customers

Process for Acquiring High-Value Customers In Niche B2B Markets Only a small percentage of leads offer you REAL opportunities for developing high-value customers. Select niche batches of B2B prospects you want developed.  VP-level executives…CEOs…IT execs…Buyers…OEM or channel sales partners. Prospects you’ve met at trade shows Customers who have drifted away Subscribers to newsletters or webinars First Phase: Introductory warm-cold calls to find prospects worth pursuing. I work the phones. Weak prospects noted. Stronger candidates flagged for follow-up. Second Phase: Follow-up calls to uncover active selling opportunities. Best prospects are developed by routine call backs. Again, I’m working the phones and making […]

Strategic Calling To Acquire High-Value Customers

Strategic Calling to Pre-Empt Existing Suppliers in Niche B2B Markets It’s not mainstream marketing. And it won’t get you new customers overnight. But if you want to work your way into high-value accounts and develop key relationships that result in you getting a crack at becoming their vendor this may interest you. Only a small percentage of leads offer you REAL sales opportunities.  VP-level executives…CEOs…IT execs…Buyers…OEM or channel sales partners. Prospects you’ve met at trade shows Customers who have drifted away Subscribers to newsletters or webinars High-profile executives you’ve read about in business journals First Phase: Introductory warm-cold calls to […]

High-Value Lead Development Process Explained

Acquiring High-Value Customers Only a small percentage of  leads offer you real sales  opportunities. Select niche batches of prospects you want developed. VP-level executives…CEOs…IT execs…Buyers…OEM or channel sales partners. Prospects you’ve met at trade shows Customers who have drifted away Subscribers to newsletters or webinars First Phase: High value lead development begins with introductory warm-cold calls to find prospects worth pursuing. I work the phones. Weak prospects noted. Stronger candidates flagged for follow-up. Second Phase: Follow-up calls to uncover active selling opportunities. Best prospects are developed by routine call backs. Again, I’m working the phones and making the calls. What You Learn: […]