Tag: Sales opportunities

Business Development, Business To Business Appointment Setting, Business to Business Lead Generation, CRM Strategy, Lead Generation & Appointment Setting, Outsourced Sales Support

Acquiring High-Value Customers

Process for Acquiring High-Value Customers In Niche B2B Markets Only a small percentage of leads offer you REAL opportunities for developing high-value customers. Select niche batches of B2B prospects you want developed.  VP-level executives…CEOs…IT execs…Buyers…OEM or channel sales partners. Prospects you’ve met at trade shows Customers who have drifted away Subscribers to newsletters or webinars First Phase: Introductory warm-cold calls to find prospects worth pursuing. I work the phones. Weak prospects noted. Stronger candidates flagged for follow-up. Second Phase: Follow-up calls to uncover active selling opportunities. Best prospects are developed by routine call backs. Again, I’m working the phones and making […]

Business Development, Business to Business Lead Generation, Complex Sale Lead Generation, CRM Strategy, Lead Nurturing, Sales Lead Follow-Up

Strategic Calling To Acquire High-Value Customers

Strategic Calling to Pre-Empt Existing Suppliers in Niche B2B Markets It’s not mainstream marketing. And it won’t get you new customers overnight. But if you want to work your way into high-value accounts and develop key relationships that result in you getting a crack at becoming their vendor this may interest you. Only a small percentage of leads offer you REAL sales opportunities.  VP-level executives…CEOs…IT execs…Buyers…OEM or channel sales partners. Prospects you’ve met at trade shows Customers who have drifted away Subscribers to newsletters or webinars High-profile executives you’ve read about in business journals First Phase: Introductory warm-cold calls to […]

Business Development

High-Value Lead Development Process Explained

Acquiring High-Value Customers Only a small percentage of  leads offer you real sales  opportunities. Select niche batches of prospects you want developed. VP-level executives…CEOs…IT execs…Buyers…OEM or channel sales partners. Prospects you’ve met at trade shows Customers who have drifted away Subscribers to newsletters or webinars First Phase: High value lead development begins with introductory warm-cold calls to find prospects worth pursuing. I work the phones. Weak prospects noted. Stronger candidates flagged for follow-up. Second Phase: Follow-up calls to uncover active selling opportunities. Best prospects are developed by routine call backs. Again, I’m working the phones and making the calls. What You Learn: […]