Your Important Outreach Prospecting Questions and My Answers

Effective outreach prospecting is a methodical process. It’s about list building and then prospecting your lists to find the leads you can work into appointments. This is not mass volume telemarketing. The outeach prospecting I’m recommending involves routine follow-up calls. These calls create trust, build your credibility and forward the sales process. Outreach Prospecting In The Age Of The Customer  This article in FORBES supports the sales lead prospecting I recommend you try. Do yourself a favor. Read the article now. Called 7 NEW RULES FOR PROSPECTING IN THE AGE OF THE CUSTOMER it tells of the shift in the marketplace of business to […]

Does Cold Call Lead Prospecting Work?

Too many sales managers rate cold call lead prospecting obsolete. Harvard Business Review On-Line says cold calling still works!

Cold Call Sales Prospecting

According to Harvard Business Review On-Line cold calling is “the most effective way to set up appointments with the right decision makers at your target accounts.”

Cold Call Marketing B2B

Like social media marketing, cold call marketing B2B can be an engaging and interactive business development medium….enabling you to connect with your customers and potential customers ahead of the bigger companies with larger, less personalized sales and marketing organizations.

Business Development Direct Marketing

Try this Overlooked Business Development Direct Marketing Medium How does your business generate sales leads and get new customers? With online marketing and cloud-related media making headlines, there’s a very responsive business development direct marketing platform you may have overlooked.  This business development direct marketing platform is phone marketing — a tested direct marketing medium for getting and keeping customers. [singlepic id=59 w=220 h=140 float=right] You might call it “old school” but B2B phone marketing — like social media marketing — can be an engaging and interactive medium….enabling you to connect with your customers and potential customers in a very personal way. The Personal Touch […]