February 8, 2014November 30, 2021Business Development, Business To Business Appointment Setting, Business to Business Lead Generation, Complex Sale Lead Generation, Direct Marketing, Direct Response Marketing, Lead Generation & Appointment Setting, Market Testing Strategies, Outsourced Sales Prospecting, Outsourced Sales Support Sales Business Development Strategy Too many sales managers consider cold calling an obsolete sales business development strategy. Harvard Business Review On-Line says cold calling works.
