Tag: qualified prospects

Direct Marketing

Cold Call Marketing Process Business to Business

Step-By-Step Cold Call Marketing Process  What if I told you that an effective cold call marketing process is completely different from old way telemarketing? You would say I am out of touch with the digital age and that cold calling is dead. Harvard Business Review On-Line   Yet Harvard Business Review On-Line says this business practice is “not only alive it’s kicking and should be used by every B2B sales force.” What I’m describing is the art of generating qualified cold call sales leads with an introductory phone call…and then developing the most qualified prospects with follow-up calls, personalized e-mails […]

Business Development, Direct Marketing

Business Cold Calling Explained

 Business Cold Calling Is Not Only Alive…It’s Thriving When Done The Right Way  Developing high-level sales leads by business cold calling can help you get in-the-door…make your sale and get more customers. The secret is making your calls with a personal touch and engaging your prospect with routine, real-time follow-up calls.  Yes, it’s a process. But it brings you better qualified prospects with higher conversion rates than you can get with direct mail, email marketing or traditional telemarketing. I start the business cold calling process with introductory cold calls that qualify each prospect to determine if your business is a good fit […]