Build Trust and Credibility When Reaching Out To Find New Customers What I’m talking about is NOT voice-mail or sending e-mail blasts like you (and your competitors) are used to doing to find new customers. That herd mentality — doing what everybody else does — let’s drop that for now.  Let’s test a different approach to show your prospects that what you do is different. What you offer is different. And that you are different. This break from the herd strategy is more important than ever because people are more distracted than ever. This is where real-time prospecting by phone comes in… […]