Effective outreach prospecting is a methodical process. It’s about list building and then prospecting your lists to find the leads you can work into appointments. This is not mass volume telemarketing. The outeach prospecting I’m recommending involves routine follow-up calls. These calls create trust, build your credibility and forward the sales process. Outreach Prospecting In The Age Of The Customer This article in FORBES supports the sales lead prospecting I recommend you try. Do yourself a favor. Read the article now. Called 7 NEW RULES FOR PROSPECTING IN THE AGE OF THE CUSTOMER it tells of the shift in the marketplace of business to […]
B2B lead qualification by phone is a form of direct marketing. And building a highly targeted database is the key to successful direct marketing.