Marketing Direct Tips

On the phone your ability to bond with someone —- usually a  complete stranger if you’re cold calling — will have more to do with  your tone of voice than anything else. Words are important. But it ain’t what you say. It’s how you say it that has more to do with making a successful introduction on the phone than anything else. Also — on or off the phone — more marketing direct tips: Fine Talkers Rarely Good At This “Fine talkers are rarely good salesmen. They inspire buyers with the fear of over-influence. They create the suspicion that an effort is […]

Effective High-End Phone Prospecting Explained

I’m talking about speaking directly with your prospects by phone… …engaging in real-time, meaningful dialog rather than voice-mail or sending automatic e-mails like you (and your competitors) are used to doing. That herd mentality — doing the same thing over and over like everybody else trying to sell you something or win you over to their way of seeing things — that’s what I want you to put aside for now…  Let’s test a different approach to show your prospects that What you do is different. What you offer is different. And that YOU are different. This break from the herd strategy is […]