Outside Sales Cold Calls

Misused and misunderstood — that’s the the rap on making outside sales cold callsBut this simple sales tool has benefits you’ll do well to explore.Question: Why do B2B sales managers consider outside sales cold calls obsolete?Answer: Social media and web based marketing are their focus. And business development cold calling is misery for their sales people.Question: Is cold calling clients effective?Answer: Harvard Business Review On-Line says cold calling is “the most effective way to set up appointments with the right decision makers at your target accounts…and should be used by every B2B sales force.”Question: Does effective cold calling require a background in the industry or markets you […]