Tag: on-line marketing

Direct Marketing

Developing new clients by phone prospecting

With online marketing and cloud-related media making headlines, there’s a very responsive business development strategy you may have overlooked.  It’s finding and developing new clients by phone prospecting — a tested direct marketing medium for getting and keeping customers. You might call it “old school” but developing new clients by phone prospecting — like social media marketing — can be an engaging and interactive medium….enabling you to connect with your customers and potential customers in a very personal way. The Personal Touch The secret is making your calls with a personal touch that engages your prospects —- getting them to interact with you […]

Business Development

Your lost customers

Get back lost customers —- clients you have spoken with or sent a proposal to in the past but didn’t win the business.  I have something that might help you win back a few lost clients. I am suggesting you gently re-establish your presence in a way that builds trust. That way you have a better chance to develop a relationship with some of these clients. And from there incrementally edge your way back by taking on smaller pieces of business. Letting them drift away and giving up on them for good or waiting too long before reconnecting are mistakes […]

Business to Business Lead Generation, Direct Marketing, Lead Generation & Appointment Setting, Outsourced Sales Support

Marketing Direct High-End B2B Phone Prospecting

  Marketing Direct High-End B2B Phone Prospecting Relationship building high-end B2B phone prospecting to help you find, develop and keep customers is essentially what I can do for you. It’s something you probably are not using because you think phone prospecting is old school with no place in the digital age of on-line marketing. But Harvard Business Review  has an article about this old school way of getting and keeping customers and says “it should be used by every B2B sales team.” My high-end B2B phone prospecting is definitely old-school because l make all the calls myself and do not outsource to third […]

Business Development, Lead Generation & Appointment Setting

Developing new business cold calling process explained

 The secret is a personal touch that engages your prospects —- getting them to interact with you one-to-one so they trust doing business with you. And this is how my developing new business cold calling process can help you. Working the phones I contact your prospects in a very personal way…ahead of the bigger companies with larger, less personalized sales and marketing organizations. What my Developing New Business Cold Calling Process Can do for You Build your prospect list with introductory cold calls. Develop the qualified sales prospects with lead nurturing follow-up calls. Get you Appointments by methodically working this cold […]