Social media and technology driven marketing are all in favor…but something odd and often forgotten is making a comeback. Done right it works — especially with the personal touch that engages your prospect and pulls them into your offer. What I’m describing is personalized old school direct marketing —- cards and letters that not only get read…they bring new business to your door. ​​ But wait! Not everybody is on board with this odd ball relic from old school direct marketing 101. From New York City a client emailed his thoughts about a peronalized first-class letter I sent to him last week […]