Amazon's Marketing Technology Changes Everything About How To Get and Keep —And Lose — Customers

 How You Get and Keep — and lose — Customers One of my clients is a marketing technology company.  Not the biggest — something like 40 employees. They configure marketing technology for creative and marketing teams at medium to large organizations — including those in Europe and Asia. Very successful and profitable because they do great work and really take care of their customers. But the tide is turning. Lately there’s been a shift in how they get new clients. What worked a year or two ago no longer works. That’s largely due to The Amazon Effect. Maybe you’ve noticed the same […]