On the phone your ability to bond with someone —- usually a  complete stranger if you’re cold calling — will have more to do with  your tone of voice than anything else. Words are important. But it ain’t what you say. It’s how you say it that has more to do with making a successful introduction on the phone than anything else. Also — on or off the phone — more marketing direct tips: Fine Talkers Rarely Good At This “Fine talkers are rarely good salesmen. They inspire buyers with the fear of over-influence. They create the suspicion that an effort is […]