If you have tried something like this only to be disappointed with results… Please understand… What I do is completely different from call center telemarketing. My phone prospecting outreach is based on research and testing literally thousands and thousands of outreach calls for my clients over the years. It’s a methodical lead qualification phone process […]
We all have lost clients — prospects you’ve spoken to or sent proposals to but never got the business. To win back lost clients always good to gently re-establish your presence with some of these clients and from there incrementally edge your way back by taking on smaller pieces of business. Letting them drift away and giving up on them for good or waiting too long before reconnecting is all too easy to do. Also, consider that it’s more profitable to call someone who is already interested than someone who might not even need you. And with your prospects who already […]
Get help getting more stuff done! Marketing Direct remote services for your business. Keeping your active customers engaged so they don’t drift away while also finding new clients is something we all have to do but seems there’s never enough hours in the day to get all this done. You’re probably re-tooling how you do this now that COVID-19 has moved the goal posts making what worked before a bit bumpy, to say the least. Whatever your COVID-19 game plan I thought you might be interested in some ways my Marketing Direct remote services might help you along the way. Just know it requires hands-on […]
You pick prospects you want developed…any market. VP-level executives…CEOs…IT execs…Buyers…OEM or Channel Sales Partners…System Integrators, etc. etc. Prospects you’ve met at trade shows…Customers who have drifted away…Subscribers to your newsletters or webcasts I give you full notes & clear records of each call at all stages…plus Daily Call Outcome Reports so you can share information and adjust tactics. You track response and measure results How the process works FIRST PHASE: Introductory warm-cold calls to find prospects worth pursuing. I work the phones. Weak prospects noted. Stronger candidates flagged for follow-up. SECOND PHASE: Best prospects are developed and nurtured by routine call […]
When developing new clients always good to educate yourself on their company — things like how many employees they have and what they do plus CEO’s ratings. A very useful on-line tool for improving your new client research capabilities so you can sound more credible is available here. I’m testing a crowdsourcing intelligence system which is free, and designed for everybody. Called Owler, it’s pretty easy to use and a good companion for new client research when a company isn’t on Linkedin or has a limited Linkedin profile. Fifteen Million Company Profiles Owler grants you access to more 15 million company […]
What if I told you that when you introduce yourself on the phone to someone you are calling for the first time what callers hear on the other end has relatively little to do with what you are saying? Research in human communication bears this out. The video on this page explains the research on a successful phone introduction in a way I think you will find both helpful and interesting when it comes to making your phone prospecting more successful. Words are important. But on the phone your ability to bond with someone — usually a complete stranger if you’re […]
Use These Research Findings To Improve Your New Client Outreach For successful new client telemarketing campaigns the ability to bond with someone —- usually a complete stranger — is an absolute must. What callers hear on the other end of the line can make a world of difference when it comes to how they perceive the quality of service your company provides as well as your overall reputation. So how do you effectively communicate all this — on the phone — usually to a complete stranger…and in a very brief phone conversation? New client telemarketing campaigns More To Do […]
Business Lead Lists That Don’t Disappoint Have you ever purchased a business lead list only to find your money wasted on bad data? All I can tell you is just like you I’ve run into list companies that left me cold. Too many old mailing addresses or wrong numbers or outdated contact information. Even some big name outfits — they really dissapointed! But ten years ago things changed for the better. I stumbled across a small family owned company which I found on the internet. Never heard of them before but their website looked credible. I called them and was […]
Prospecting New Business Opportunities for High-End Sales Marketing Direct provides market tested, phone based prospecting services for sales organizations in high-end or technically complex sales. Prospecting new business opportunities where lead nurturing and relationship building are key to closing each sale is where I can really help you. Not one call telemarketing or call center work. Nothing like that. My appointment setting and b2b complex sales lead generation process are entirely different. Here’s what I can do for you… Build your prospect list with introductory cold calls. Develop these prospects with lead nurturing follow-up calls. Get you Appointments by methodically working […]
What makes Marketing Direct High-end Prospecting effective? First of all, it’s a tested process that eliminates completely the stigma of old way telemarketing and how cold calls are received. How I contact your prospects is low key…one-to-one and not at all like you’d expect from cold call prospecting. This approach makes your prospects open to learning more about what you can do for him or her. Custom Phone Prospecting Tailor Made to Your Specific Industry Niche But first I learn from you about your customers, your business and how you service your customers —- what they want and expect from you […]