Marketing direct with TeleMagic Cloud

We all have our favorite tools for keeping track of customers and figuring out the best way to keep in touch with them. After all, that’s what business automation is supposed to do. But here’s the thing. Cloud based business tools have gotten so complicated — and expensive — they slow you down to where you probably think you’d  be better off without them. Plus, tech support is a real pain. And when you do get through you are fed tedious instructions that lock you into working the way those smart techies want you to work. Years ago I discovered […]

On-line Research Tool For Developing New Clients

When developing new clients always good to educate yourself on their company — things like how many employees they have and what they do plus CEO’s ratings. A very useful on-line tool for improving your new client research capabilities so you can sound more credible is available here. I’m testing a crowdsourcing intelligence system which is free, and designed for everybody. Called Owler, it’s pretty easy to use and a good companion for new client research when a company isn’t on Linkedin or has a limited Linkedin profile. Fifteen Million Company Profiles Owler grants you access to more 15 million company […]

How To Make A Successful Phone Introduction

What if I told you that when you introduce yourself on the phone to someone you are calling for the first time what callers hear on the other end has relatively little to do with what you are saying? Research in human communication bears this out. Words are important. But on the phone your ability to bond with someone — usually a complete stranger if you’re cold calling — will have more to do with your tone of voice than anything else. How do you think a prospect feels if they speak carefully and slowly  …and you speak as if you’re spraying […]

Business Lead Lists

Business Lead Lists That Don’t Disappoint Have you ever purchased a business lead list only to find your money wasted on bad data? All I can tell you is just like you I’ve run into list companies that left me cold. Too many old mailing addresses or wrong numbers or outdated contact information. Even some big name outfits — they really disappointed! But ten years ago things changed for the better. I stumbled across a small family owned company which I found on the internet. Accurate Leads. Here’s the link. Never heard of them before but their website looked […]

Marketing Direct Outreach Trial Project

Marketing Direct Outreach Trial Project Explained You pick prospects you want developed…any market. VP-level executives…CEOs…IT execs…Buyers…OEM or Channel Sales Partners…System Integrators, etc. etc. Prospects you’ve met at trade shows…Customers who have drifted away…Subscribers to your newsletters or webcasts.  I give you full notes & clear records of each call at all stages…plus Daily Call Outcome Reports so you can share information and adjust  tactics.  What I Need From You  I’ll need to spend time with you on the phone learning your key selling points and what makes your product or service outshine the competition. From there I work up a  […]

Database Building Phone Prospecting

How I work with you getting this done.  I do your hunting and pre-sales qualifying with lead management and lead scoring with REAL-TIME follow-up calls for you.  For me, real-time data-entry is a must. Keeps my data fresh and accurate vs. waiting until later in the day when all too easy to forget key points of what was said and what needs to be done. Of course, pulling together a good list is what you need to do before any real calling takes place. Here’s a good list resource. Why follow-up calls matter. Best prospects are nurtured by routine […]