Here’s something worth learning from the highest paid copywriter of his day, He is the man who invented sampling…risk-free trials…money-back guarantees…market testing and other breakthrough direct marketing techniques.
Direct marketing lead generation is simple, straightforward and easy to implement — but it works. This classic direct marketing book shows you how.
Beneficial direct response marketing book for anyone in marketing or sales. Cost saving plus tested money making tips for any advertising medium.
Realizing the power of effective business advertising on consumers, Wanamaker wrote many of the ads himself…filling them with conversational language that discussed the bargains of the day.