marketing book Archives - Marketing Direct

May 14, 2017September 23, 2022Direct Marketing

Advertising Lessons

Here’s something worth learning from the highest paid copywriter of his day, He is the man who invented sampling…risk-free trials…money-back guarantees…market testing and other breakthrough direct marketing techniques.

February 17, 2017November 30, 2021Direct Marketing, Direct Response Marketing

Direct Response Ad Lessons

My direct response ad in The Wall Street Journal is so simple you might call it boring.

January 25, 2014December 2, 2021Business Development, Business to Business Lead Generation, Direct Marketing, Direct Response Marketing, Lead Generation & Appointment Setting, Market Testing Strategies

Sales Development Tips for Sales Managers

For sales managers who want to buck the trend of lock-stepping through daily corporate sales life these tested direct marketing tips will help.

December 18, 2013November 30, 2021Business Development, Business To Business Appointment Setting, Business to Business Lead Generation, Complex Sale Lead Generation, Direct Marketing, Direct Response Marketing, Lead Generation & Appointment Setting, List Building

Sales Lead Development B2B

With online marketing and cloud-related media making headlines, there’s a very responsive sales lead development B2B platform you may have overlooked.

December 3, 2013August 5, 2021Business Development, Business To Business Appointment Setting, List Building

New Client Business Development

Overlooked Business Development Marketing Medium How does your business generate sales leads and get new customers? With online marketing and cloud-related media making headlines, there’s a very responsive business development marketing platform you may have overlooked. This new platform is phone marketing — a tested direct marketing medium for getting and keeping customers. You might call it “old school” but B2B phone marketing — like social media marketing — can be an engaging and interactive medium….enabling you to connect with your customers and potential customers in a very personal way. The Personal Touch The secret is making your calls with a […]

December 1, 2013November 30, 2021Business Development, Business to Business Lead Generation, Direct Marketing, Direct Response Marketing, Lead Generation & Appointment Setting, List Building

Business Development Direct Marketing

Try this Overlooked Business Development Direct Marketing Medium How does your business generate sales leads and get new customers? With online marketing and cloud-related media making headlines, there’s a very responsive business development direct marketing platform you may have overlooked. This business development direct marketing platform is phone marketing — a tested direct marketing medium for getting and keeping customers. [singlepic id=59 w=220 h=140 float=right] You might call it “old school” but B2B phone marketing — like social media marketing — can be an engaging and interactive medium….enabling you to connect with your customers and potential customers in a very personal way. The Personal Touch […]

December 1, 2013November 30, 2021Business Development, Business To Business Appointment Setting, Business to Business Lead Generation, Direct Marketing, Direct Response Marketing, Lead Generation & Appointment Setting, List Building

Business Development B2B Platform

Try this Overlooked Business Development B2B Marketing Platform How does your business generate sales leads and get new customers? With online marketing and cloud-related media making headlines, there’s a very responsive business development B2B marketing platform you may have overlooked. This business development B2B marketing platform is phone marketing — a tested direct marketing medium for getting and keeping customers. [singlepic id=59 w=220 h=140 float=right] You might call it “old school” but B2B phone marketing — like social media marketing — can be an engaging and interactive medium….enabling you to connect with your customers and potential customers in a very personal way. The Personal Touch […]

November 30, 2013November 30, 2021Business to Business Lead Generation, Direct Marketing, Direct Response Marketing, Lead Generation & Appointment Setting, List Building, Market Testing Strategies

Business Development Marketing Tip

Try this Overlooked Business Development Marketing Platform How does your business generate sales leads and get new customers? With online marketing and cloud-related media making headlines, there’s a very responsive business development marketing platform you may have overlooked. This business development marketing platform is B2B phone marketing — a tested direct marketing medium for getting and keeping customers. You might call it “old school” but B2B phone marketing — like social media marketing — can be an engaging and interactive medium….enabling you to connect with your customers and potential customers in a very personal way. The Personal Touch The secret is making your calls with […]

November 23, 2013November 30, 2021Direct Marketing, Direct Response Marketing, Lead Generation & Appointment Setting, List Building, Market Testing Strategies

Direct Marketing Business Development

This no-nonsense approach that has always struck a chord with me…and why I recommend this direct marketing business development book so highly to my Marketing Direct subscribers.

November 2, 2013November 30, 2021Business Development, Business To Business Appointment Setting, Business to Business Lead Generation, Direct Marketing, Direct Response Marketing, Lead Generation & Appointment Setting, List Building, Market Testing Strategies, Outsourced Sales Prospecting

Business Lead Development By Phone

Another big benefit of this business lead development strategy: by speaking one-to-one with your prospects the feedback you get is immediate.