Outbound B2B Marketing Strategy To Win New Customers Because it does not give you an immediate sale this outbound b2b marketing strategy is too often overlooked. And that’s one reason this strategy works — not everyone does it.  Voice-mail or email follow-up are OK But nothing beats real-time follow-up calls for engaging your prospect in one-to-one conversation. REAL time follow-up calls establish good rapport…forward the sales process..and keep your prospects and your customers from drifting away. But most salespeople are too busy or just don’t want to make those calls. Their outbound b2b marketing strategy to win new customers? Aside from […]