How do you handle cold call follow-up?Start with introductory cold calls that qualify each prospect to determine if your business is a good fit for what they need.Make your introduction specific and brief…twenty seconds or less.Keep your call relaxed, almost informal tone. A sales script you write yourself and are comfortable using will help you accomplish this by giving you confidence and the ability to control each call.Cold call follow-up by phone is about information gathering. That means finding out if the person you are calling is a qualified sales prospect. Your lead generation sales script guides you into asking specific questions that properly […]