Overlooked strategy for business development

We all want to get clients, keep clients and re-connect with lost customers. Have you considered reaching out by phone? But not enough time in your day for you to make those calls. So you get people to make those calls for you. The Problem with Telemarketers You hire a telemarketer. Or you outsource a telemarketing call center. And they tell you the same story — how many dials per hour they make and what you can expect in appointments per day. Either way you probably get the same result — mostly junk leads that go nowhere. The Problem with […]

Slowly win back lost clients

We all have lost clients — prospects you’ve spoken to or sent proposals to but never got the business. To win back lost clients always good to gently re-establish your presence with some of these clients and from there incrementally edge your way back by taking on smaller pieces of business. Letting them drift away and giving up on them for good or waiting too long before reconnecting is  all too easy to do. Also, consider that it’s more profitable to call someone who is already interested than someone who might not even need you. And with your prospects who already […]

How To Make A Successful Phone Introduction

What if I told you that when you introduce yourself on the phone to someone you are calling for the first time what callers hear on the other end has relatively little to do with what you are saying? Research in human communication bears this out. Words are important. But on the phone your ability to bond with someone — usually a complete stranger if you’re cold calling — will have more to do with your tone of voice than anything else. How do you think a prospect feels if they speak carefully and slowly  …and you speak as if you’re spraying […]

Improve New Client outreach

Use These Research Findings To Improve Your New Client Outreach     For successful new client telemarketing campaigns the ability to bond with someone —- usually a complete stranger — is an absolute must.  What callers hear on the other end of the line can make a world of difference when it comes to how they perceive the quality of service your company provides as well as your overall reputation. So how do you effectively communicate all this — on the phone — usually to a complete stranger…and in a very brief phone conversation? New client telemarketing campaigns More To Do […]

Your lost customers

Get back lost customers —- clients you have spoken with or sent a proposal to in the past but didn’t win the business.  I have something that might help you win back a few lost clients. I am suggesting you gently re-establish your presence in a way that builds trust. That way you have a better chance to develop a relationship with some of these clients. And from there incrementally edge your way back by taking on smaller pieces of business. Letting them drift away and giving up on them for good or waiting too long before reconnecting are mistakes […]

Database Building Phone Prospecting

Phase One:  Introductory warm-cold calls to find prospects worth pursuing. I do your hunting plus warm-cold calling & pre-sales qualifying with lead management & lead scoring with REAL-TIME follow-up calls for you. Phase Two:  Best prospects are nurtured by routine call backs from me and follow-up emails from you. Real-Time Follow-Up Calls are essential for gaining trust, learning what your prospects really need and showing how your team outshines the competition. NOTE: Voice-mail and e-mail are OK…but over-used to where their messages too often are ignored (see my post “Lazy Follow-up”). WHAT YOU LEARN: With real-time calls you learn active selling opportunities you […]

marketing direct fundamentals

Marketing Direct  Fundamentals Determine the effectiveness of your advertising cheaply, quickly, and finally by following tested fundamentals of old-school direct marketing. A direct marketing test proves that one ad can sell 15 1/2 times more than another…that with small differences in copy or headline one ad can pull FIVE times more orders than its competitor. But it wasn’t always so! In the early days of advertising there was almost no direct marketing test. Then came the depression….when cost-conscious advertisers DEMANDED to know the factors behind the success or failure of advertisements. This is when meaningful, direct marketing test really began. This is […]