Old way new client outreach

My guess is you’ve never received a business phone call from someone like me doing old way new client outreach. Informal and relaxed without any selling— that’s old school outreach. Gets your foot in the door with prospects you might want to develop as customers.  No selling. Just qualifying their interest. Prospects you’ve met at trade shows or Zoom meetings Customers who have drifted away Subscribers to newsletters or webinars High-profile executives you’ve read about in business journals Important you know something about making these calls in a way that is not intrusive or annoying like calls you get from […]

Direct outreach phone prospecting

Technology can connect you with almost anyone around the block or around the world. But there’s something unique that we humans get from interacting with one another that doesn’t come across as well through technology. In face-to-face communication, you are sharing a moment in time and space with someone. That is incredibly compelling for our ancient brains. This one-on-one “sharing a moment in time” with someone is how I approach real-time phone prospecting. It’s a moment in which you are able to connect with a prospect in a way that cuts across the technology great divide…and builds a rapport you just cannot get with even the coolest web-based technology. […]

How To Make A Successful Phone Introduction

What if I told you that when you introduce yourself on the phone to someone you are calling for the first time what callers hear on the other end has relatively little to do with what you are saying? Research in human communication bears this out. Words are important. But on the phone your ability to bond with someone — usually a complete stranger if you’re cold calling — will have more to do with your tone of voice than anything else. How do you think a prospect feels if they speak carefully and slowly  …and you speak as if you’re spraying […]

Your lost customers

Get back lost customers —- clients you have spoken with or sent a proposal to in the past but didn’t win the business.  I have something that might help you win back a few lost clients. I am suggesting you gently re-establish your presence in a way that builds trust. That way you have a better chance to develop a relationship with some of these clients. And from there incrementally edge your way back by taking on smaller pieces of business. Letting them drift away and giving up on them for good or waiting too long before reconnecting are mistakes […]