Marketing Direct Fundamentals Determine the effectiveness of your advertising cheaply, quickly, and finally by following tested fundamentals of old-school direct marketing. A direct marketing test proves that one ad can sell 15 1/2 times more than another…that with small differences in copy or headline one ad can pull FIVE times more orders than its competitor. But it wasn’t always so! In the early days of advertising there was almost no direct marketing test. Then came the depression….when cost-conscious advertisers DEMANDED to know the factors behind the success or failure of advertisements. This is when meaningful, direct marketing test really began. This is […]
Determine the effectiveness of B2B advertising campaigns cheaply, quickly, and finally by a direct marketing test. Use tested direct response B2B marketing.
Determine the effectiveness of B2B advertising and sales lead generation campaigns cheaply, quickly, and finally by a direct marketing test.