Tag: effective lead generation

Business Development

getting appointments phone prospecting

Is your “phone voice” suited for new client outreach? Easy to fool yourself into making mistakes. Getting appointments phone prospecting on the first call is rare. Regardless of whether you outsource your appointment setting or do it yourself, don’t try getting appointments by phone prospecting on the first call. Q: What goals are realistic for getting appointments by phone prospecting? A: Effective lead generation and list building are about qualifying prospects for future contacts. Once you realize that B2B appointment setting is not the goal of your first call, the monkey is off your back. You are calling to get information. That means finding […]

Business Development, Lead Generation & Appointment Setting

Getting Appointments By Phone Prospecting

Getting Appointments Phone Prospecting Getting appointments by phone prospecting to senior-level decision makers and influencers on the first call is rare. An enlightened prospect can use the Internet to learn about your competitors and all the easily available options to what you are selling. Regardless of whether you outsource your appointment setting or do it yourself, don’t try getting appointments by phone prospecting on the first call. Q: What goals are realistic for getting appointments by phone prospecting? A: Effective lead generation and list building are about qualifying prospects for future contacts. Once you realize that B2B appointment setting is not the goal […]

B2B Lead List, Direct Marketing

Developing Good Quality B2B Databases

Finding good quality B2B databases for is no easy task. Business list companies you can try. But no matter where you purchase your list you’ll end up cleaning it yourself. This is where phone prospecting can help you — Building good quality B2B databases with contacts who have at least some idea of what you offer and are qualified as the correct contact. This is database building, not lead generation. But lead generation without good quality databases is a mistake too many B2B sales organizations rush into making. They buy list after list only to discover the leads are not panning […]