The world of business advertising and marketing is full of unexpected disasters. Avoid these common and costly mistakes. This book show how.
The world of B2B advertising and marketing is full of unexpected disasters. Avoid these common & costly advertising mistakes. This B2B guide shows how.
Direct marketing made simple from the man who invented sampling, risk-free trials, money-back guarantees and market testing direct response techniques.
Tested direct response marketing proves that one ad can sell 3 1/2 times more than another. That small differences in copy or headline can pull FIVE times more orders than its competitor.
Tested direct response marketing tips for any media. Sales campaigns, marketing promotions, lead generation, sales flyers. Use these tested tips and make more sales at less cost.