Tag: direct marketing

Marketing Direct uses tested direct marketing phone prospecting to find, develop and manage B2B sales leads by phone marketing for sales organizations in high-end or technically complex business products and services.

Lead Generation & Appointment Setting

Build Custom Lead Lists

An Effective Way You Can Build Custom Lead Lists  If you want to build custom lead lists of prospects with a proven interest in what you offer try old school phone prospecting —-developing a base of well-qualified prospects interested in meeting you and learning what you can do for them. Yes, it’s a process! But you’ll discover it get’s you in-the-door to make your sales and get more customers with far greater success than one-call telemarketing ever did. To build these custom lead lists here’s the process I use and recommend. Phase One:  Introductory warm-cold calls to find prospects worth pursuing. Phase […]

Business Development, Lead Generation & Appointment Setting

Getting Appointments By Phone Prospecting

Getting Appointments Phone Prospecting Getting appointments by phone prospecting to senior-level decision makers and influencers on the first call is rare. An enlightened prospect can use the Internet to learn about your competitors and all the easily available options to what you are selling. Regardless of whether you outsource your appointment setting or do it yourself, don’t try getting appointments by phone prospecting on the first call. Q: What goals are realistic for getting appointments by phone prospecting? A: Effective lead generation and list building are about qualifying prospects for future contacts. Once you realize that B2B appointment setting is not the goal […]

Business Development, Business to Business Lead Generation, Complex Sale Lead Generation, CRM Strategy, Lead Nurturing, Sales Lead Follow-Up

Strategic Calling To Acquire High-Value Customers

Strategic Calling to Pre-Empt Existing Suppliers in Niche B2B Markets It’s not mainstream marketing. And it won’t get you new customers overnight. But if you want to work your way into high-value accounts and develop key relationships that result in you getting a crack at becoming their vendor this may interest you. Only a small percentage of leads offer you REAL sales opportunities.  VP-level executives…CEOs…IT execs…Buyers…OEM or channel sales partners. Prospects you’ve met at trade shows Customers who have drifted away Subscribers to newsletters or webinars High-profile executives you’ve read about in business journals First Phase: Introductory warm-cold calls to […]

Business Development, Business To Business Appointment Setting, Business to Business Lead Generation, Complex Sale Lead Generation, Direct Marketing, Direct Response Marketing, Lead Generation & Appointment Setting, List Building, Outsourced Sales Prospecting, Outsourced Sales Support

Lead Generation Development Sales Process

Lead Generation Development by phone marketing is a form of direct marketing. Tested and proven effective way to develop new business and reach new markets.

Business Development, Business To Business Appointment Setting, Business to Business Lead Generation, Complex Sale Lead Generation, CRM Strategy, Direct Marketing, Direct Response Marketing, Lead Generation & Appointment Setting, List Building, Outsourced Sales Prospecting, Outsourced Sales Support

Generating Qualified B2B Sales Leads

Tested B2B sales process for generating qualified B2B sales leads by over-the-phone sales prospecting. Simple and easy to manage but highly effective.