Determine the effectiveness of B2B advertising campaigns cheaply, quickly, and finally by a direct marketing test. Use tested direct response B2B marketing.
Determine the effectiveness of B2B advertising and sales lead generation campaigns cheaply, quickly, and finally by a direct marketing test.
If you aren’t market testing B2B by measuring how well (or poorly!) your ads are doing then your advertising is a hit or miss gamble.
Direct marketing methods explained by the man whose findings have done more for direct marketing than any other copywriter in the history of advertising.
Tested direct response marketing proves that one ad can sell 3 1/2 times more than another. That small differences in copy or headline can pull FIVE times more orders than its competitor.