Old School Direct Marketing Makes Comeback
Social media and technology driven marketing are all in favor…but something odd and often forgotten is making a comeback. Done right it works — especially with the personal touch that engages your prospect and pulls them into your offer. What I’m describing is personalized old school direct marketing —- cards and letters that not only get read…they bring new business to your door. But wait! Not everybody is on board with this odd ball relic from old school direct marketing 101. From New York City a client emailed his thoughts about a peronalized first-class letter I sent to him last week […]