How to Make Your Direct Marketing Cold Call Pay Off Effective cold calling is a form of direct marketing. And building a list of qualified prospects you can develop into becoming your customer is key to successful (profitable) direct marketing. That’s why effective cold calling is a process…one that involves routine, real-time follow-up calls  Give these tips a shot…not all at once, but one here, one there. Be patient… stick with my strategy. You’ll see positive results…especially with your cold call phone prospecting.  OK, let’s get started.  Never “Wing It”. Always use a script. It keeps repetitions, omissions and improper sequencing out of your pitch. They […]