Avoid Common Advertising Mistakes Paying too much for advertising or marketing that looks good but flops? Here’s tested tips from the trenches to help you avoid these expensive advertising mistakes. Everyone’s An Expert “…most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns.” Advertising Campaigns: “Almost any advertising question can be answered cheaply, quickly and finally by a test campaign. And that’s the way to answer them — not by arguments around a table.” Things Too Costly: “Many things are possible in advertising which are too costly […]
Determine the effectiveness of B2B advertising campaigns cheaply, quickly, and finally by a direct marketing test. Use tested direct response B2B marketing.
Determine the effectiveness of B2B advertising and sales lead generation campaigns cheaply, quickly, and finally by a direct marketing test.