Direct outreach phone prospecting

Technology can connect you with almost anyone around the block or around the world. But there’s something unique that we humans get from interacting with one another that doesn’t come across as well through technology. In face-to-face communication, you are sharing a moment in time and space with someone. That is incredibly compelling for our ancient brains. This one-on-one “sharing a moment in time” with someone is how I approach real-time phone prospecting. It’s a moment in which you are able to connect with a prospect in a way that cuts across the technology great divide…and builds a rapport you just cannot get with even the coolest web-based technology. […]