Tag: customer and prospect base

Direct Marketing

Find New Customers Using This Old-school method

 Build Trust and Credibility When Reaching Out To Find New Customers What I’m talking about is NOT voice-mail or sending e-mail blasts like you (and your competitors) are used to doing to find new customers. That herd mentality — doing what everybody else does — let’s drop that for now.  Let’s test a different approach to show your prospects that what you do is different. What you offer is different. And that you are different. This break from the herd strategy is more important than ever because people are more distracted than ever. This is where real-time prospecting by phone comes in… […]

Business Development, Direct Marketing, Direct Response Marketing

Marketing Direct Custom Phone Prospecting Explained

Forget old way telemarketing. How I contact your prospects is low key…one-to-one and not at all like you’d expect from cold call prospecting. This approach makes your prospects open to learning more about what you can do for him or her. Custom Prospecting Tailor Made to Your Specific Industry Niche But first I learn from you about your customers, your business and how you service your customers —- what they want and expect from you vs. what your competitors are offering. That way I come across as knowledgable and informed… just as you would want someone representing your organization to be […]