Tag: crm process

Direct Marketing

Database Building Phone Prospecting

Phase One:  Introductory warm-cold calls to find prospects worth pursuing.I do your hunting plus warm-cold calling & pre-sales qualifying with lead management & lead scoring with REAL-TIME follow-up calls for you.Phase Two:  Best prospects are nurtured by routine call backs from me and follow-up emails from you (see my post Appointment Setting Mistake). Real-Time Follow-Up Calls are essential (see memo at right) for gaining trust, learning what your prospects really need and showing how your team outshines the competition.NOTE: Voice-mail, e-mail and social media are all effective CRM…but over-used to where their messages too often are ignored (see my post “Lazy Follow-up”).WHAT YOU […]

Business Development, Direct Marketing

Business Development Cold Call Process

Effective Business Development Cold Call Process Unlike Old-way Telemarketing My business development cold call process incorporates a series of personalized customer experience engagements that contradicts every idea you’ve had about telemarketing. It completely eliminates the stigma and annoyance of old way cold calling. It gets your prospects and your customers to “open-up” and discuss what they REALLY want and need from your organization. I do your hunting plus warm-cold calling & pre-sales qualifying with lead management & lead scoring with REAL-TIME follow-up calls for you.  Phase One:  Introductory warm-cold calls to find prospects worth pursuing. Phase Two:  Best prospects are nurtured […]