Tag: crm calls

Lead Generation & Appointment Setting

Build Custom Lead Lists

An Effective Way You Can Build Custom Lead Lists  If you want to build custom lead lists of prospects with a proven interest in what you offer try old school phone prospecting —-developing a base of well-qualified prospects interested in meeting you and learning what you can do for them. Yes, it’s a process! But you’ll discover it get’s you in-the-door to make your sales and get more customers with far greater success than one-call telemarketing ever did. To build these custom lead lists here’s the process I use and recommend. Phase One:  Introductory warm-cold calls to find prospects worth pursuing. Phase […]

Outsourced Sales Support

Outside Sales Cold Calling Explained

This tested process for outside sales cold calling is not one-call telemarketing. But it works. See for yourself with a modest trial project. You pick prospects you want developed VP-level executives…CEOs…IT execs…Buyers… OEM or Channel Sales Partners Prospects you’ve met at trade shows Customers who have drifted away Subscribers to your newsletters or webcasts. I give you full notes & clear records of each call at all stages… Plus Daily Call Outcome Reports so you can share information and adjust  tactics.  You track response and measure results. Personalized, High-end Outside  Sales Cold Calling Phase One:  Introductory warm-cold calls to find high-level […]

Direct Marketing

Database Building Phone Prospecting

Phase One:  Introductory warm-cold calls to find prospects worth pursuing.I do your hunting plus warm-cold calling & pre-sales qualifying with lead management & lead scoring with REAL-TIME follow-up calls for you.Phase Two:  Best prospects are nurtured by routine call backs from me and follow-up emails from you (see my post Appointment Setting Mistake). Real-Time Follow-Up Calls are essential (see memo at right) for gaining trust, learning what your prospects really need and showing how your team outshines the competition.NOTE: Voice-mail, e-mail and social media are all effective CRM…but over-used to where their messages too often are ignored (see my post “Lazy Follow-up”).WHAT YOU […]

Business Development, Business To Business Appointment Setting, Direct Marketing

Business Prospecting Cold Call Success

Make your business prospecting cold call a success Forget using your business prospecting cold call to book an appointment. Focus instead on developing a base of worthwhile prospects you can develop over time into prospects interested in meeting you and learning more about what you can do for them. Yes, it’s a process! But you’ll discover it get’s you in-the-door to make your sales and get more customers with far greater success than one-call telemarketing ever did.   Here’s the cold call process I recommend you try.  Phase One:  Introductory warm-cold calls to find prospects worth pursuing. Phase Two:  Best prospects […]

Direct Marketing

Sales Follow Up Support

Why You May Need Sales Follow Up Support  Either your sales people are too busy for sales follow up or have no confidence in working the leads your marketing people give them to pursue. This lowers your sales conversion rates, weakens your credibility with clients and potential customers and harms your bottom line. Why continue down that road? Have me do your pre-sales qualifying with REAL-TIME follow-up calls for you. Phase One:  Introductory warm-cold calls to find prospects worth pursuing. All calls by me real-time using TeleMagic contact management. No voice-mails! Phase Two:  Best prospects are nurtured by routine call backs from me and […]

Business Development, Direct Marketing, Lead Generation & Appointment Setting, Outsourced Sales Support

Generating Qualified Cold Call Sales Leads

Step-By-Step Process Generating Qualified Cold Call Sales Leads  What if I told you that generating qualified cold call sales leads is a methodical process completely different from old way telemarketing? You would say I am out of touch with the digital age and that cold calling is dead. Harvard Business Review On-Line   Yet Harvard Business Review On-Line says this business practice is “not only alive it’s kicking and should be used by every B2B sales force.” What I’m describing is the art of generating qualified cold call sales leads with an introductory phone call…and then developing the most qualified […]