Misused and misunderstood — that’s the rap on cold calling clients But this simple sales tool has benefits you’ll do well to explore. Question: Why do B2B sales managers consider cold calling clients obsolete? Answer: Social media and web based marketing are their focus. And business development cold calling is misery for their sales people. Question: Is cold calling clients effective? Answer: Harvard Business Review On-Line says cold calling is “the most effective way to set up appointments with the right decision makers at your target accounts…and should be used by every B2B sales force.” Question: Does effective cold calling require a background in the industry or […]