Developing a cold call strategic marketing script An effective cold call strategic marketing script keeps you on course…controlling the progress and often the outcome of your call. But how to do it?  What do you say? Where to begin? Why use a cold call strategic marketing script: It keeps you focused and in control of the call. Make your introduction short, simple, to the point — something you can deliver in twenty seconds…without being rushed.  Relax and be yourself.  After that, the rest is easy! Remember, the phone is a great way to build prospect lists, increase customer loyalty and win […]