Cold calling is misery for sales people. And sales managers consider it obsolete. Yet cold call business development works!
Too many sales managers rate cold call lead prospecting obsolete. Harvard Business Review On-Line says cold calling still works!
According to Harvard Business Review On-Line cold calling is “the most effective way to set up appointments with the right decision makers at your target accounts.”
Like social media marketing, cold call marketing B2B can be an engaging and interactive business development medium….enabling you to connect with your customers and potential customers ahead of the bigger companies with larger, less personalized sales and marketing organizations.