cold call lead prospecting Archives - Marketing Direct

Marketing Direct

January 12, 2014November 30, 2021Business Development, Business To Business Appointment Setting, Business to Business Lead Generation, Complex Sale Lead Generation, Direct Marketing, Direct Response Marketing, Lead Generation & Appointment Setting, List Building, Outsourced Sales Support

Cold Call Business Development

Cold calling is misery for sales people. And sales managers consider it obsolete. Yet cold call business development works!

January 8, 2014April 5, 2022Business Development, Business To Business Appointment Setting, Business to Business Lead Generation, Complex Sale Lead Generation, Direct Marketing, Direct Response Marketing, Lead Generation & Appointment Setting, List Building, Market Testing Strategies, Outsourced Sales Prospecting, Outsourced Sales Support

Does Cold Call Lead Prospecting Work?

Too many sales managers rate cold call lead prospecting obsolete. Harvard Business Review On-Line says cold calling still works!