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Surprisingly, industry specific knowledge about the business segments you are calling is NOT essential for new client cold call success.
Misused and misunderstood — that’s the sales development cold call. But this simple sales tool has benefits you’ll do well to explore.
Does your sales manager consider the business development cold call obsolete? Get the facts on what this highly effective sales tool can do for you.
For developing new clients the cold call sales process is far from obsolete. Yet too many sales managers fail to use it effectively.