Advertising Lessons
Here’s something worth learning from the highest paid copywriter of his day, He is the man who invented sampling…risk-free trials…money-back guarantees…market testing and other breakthrough direct marketing techniques.
Tag: Claude Hopkins
marketing direct fundamentals
Marketing Direct Fundamentals Determine the effectiveness of your advertising cheaply, quickly, and finally by following tested fundamentals of old-school direct marketing. A direct marketing test proves that one ad can sell 15 1/2 times more than another…that with small differences in copy or headline one ad can pull FIVE times more orders than its competitor. But it wasn’t always so! In the early days of advertising there was almost no direct marketing test. Then came the depression….when cost-conscious advertisers DEMANDED to know the factors behind the success or failure of advertisements. This is when meaningful, direct marketing test really began. This is […]
Tips For More Profitable Selling
Tests are important and help us understand our customers. Good selling is based on good testing. These wise words from Scientific Advertising.
Advertising Mistakes
Avoid Common Advertising Mistakes Paying too much for advertising or marketing that looks good but flops? Here’s tested tips from the trenches to help you avoid these expensive advertising mistakes. Everyone’s An Expert “…most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns.” Advertising Campaigns: “Almost any advertising question can be answered cheaply, quickly and finally by a test campaign. And that’s the way to answer them — not by arguments around a table.” Things Too Costly: “Many things are possible in advertising which are too costly […]