Tag: Claude Hopkins

Business to Business Lead Generation

Marketing Direct Tips

On the phone your ability to bond with someone —- usually a  complete stranger if you’re cold calling — will have more to do with  your tone of voice than anything else. Words are important. But it ain’t what you say. It’s how you say it that has more to do with making a successful introduction on the phone than anything else. Also — on or off the phone — more marketing direct tips: Fine Talkers Rarely Good At This “Fine talkers are rarely good salesmen. They inspire buyers with the fear of over-influence. They create the suspicion that an effort is […]

Business to Business Lead Generation

Covid-19 Turnaround Strategy

What’s Your Covid-19 Turnaround Strategy? Your COVID-19 turnaround strategy probably has zoom meetings replacing your new client face to face meetings. But trade shows — and your business leads from working those shows — how are you fixing that? Plus back and forth meetings to meet and develop new clients — those were the good ole days of business travel. Whatever your COVID-19 turnaround strategy I thought you might be interested in some ways my remote direct outreach services might help you along the way. Personalized New Client Outreach Makes All The Difference On the phone your ability to bond […]

Business Development

marketing direct fundamentals

Marketing Direct  Fundamentals Determine the effectiveness of your advertising cheaply, quickly, and finally by following tested fundamentals of old-school direct marketing. A direct marketing test proves that one ad can sell 15 1/2 times more than another…that with small differences in copy or headline one ad can pull FIVE times more orders than its competitor. But it wasn’t always so! In the early days of advertising there was almost no direct marketing test. Then came the depression….when cost-conscious advertisers DEMANDED to know the factors behind the success or failure of advertisements. This is when meaningful, direct marketing test really began. This is […]

Business Development, Direct Marketing, Direct Response Marketing

Advertising Mistakes

Avoid Common Advertising Mistakes Paying too much for advertising or marketing that looks good but flops? Here’s tested tips from the trenches to help you avoid these expensive advertising mistakes. Everyone’s An Expert  “…most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns.” Advertising Campaigns: “Almost any advertising question can be answered cheaply, quickly and finally by a test campaign. And that’s the way to answer them — not by arguments around a table.” Things Too Costly: “Many things are possible in advertising which are too costly […]