Lead Generation Strategies B2B

With on-line and social media marketing making headlines, effective lead generation strategies B2B you may have overlooked are B2B cold call list building.

Lead Generation Prospecting Strategy

You’ll be surprised how painless (and profitable!) this B2B lead generation prospecting strategy is when you approach it the right way. Seven tested tips.

Business Development Outreach Call process

Seven Most Frequently Asked Questions About My Business Development Outreach Call Process Effective cold calling is part of a methodical sales process that includes routine real-time follow-up calls. This business development oureach call process is summarized below. Qualification Process Good prospects…weak prospects? I find out who’s who by asking specific questions. For example, “Does this interest you?” Or “When would you like me to recontact you”? These prospect qualify questions are key to my business development cold call sales process. How do you keep track of who to call and when? I use a sales management program that organizes contacts, phone numbers, call back […]

Does Cold Call Lead Prospecting Work?

Too many sales managers rate cold call lead prospecting obsolete. Harvard Business Review On-Line says cold calling still works!

Cold Call Sales Prospecting

According to Harvard Business Review On-Line cold calling is “the most effective way to set up appointments with the right decision makers at your target accounts.”

Cold Call Marketing B2B

Like social media marketing, cold call marketing B2B can be an engaging and interactive business development medium….enabling you to connect with your customers and potential customers ahead of the bigger companies with larger, less personalized sales and marketing organizations.