Business Oureach Cold Calling FAQ plus Tested Tips Question: Why do B2B sales managers consider business outreach cold calling obsolete? Answer: Social media and web based marketing are their focus. And cold calling is misery for their sales people. Question: Is cold call otreach effective? Answer: Harvard Business Review On-Line says cold calling is “the most effective way  to set up appointments with the right decision makers at your target accounts…and should be used by every B2B sales force.” Tips and advice George Clay Effective business development cold calling is a skill—one that can be learned, honed, perfected. Never “Wing It”. Use a script. It […]