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Tag: business marketing

February 9, 2014August 17, 2023Business Development, Business To Business Appointment Setting, Business to Business Lead Generation, Complex Sale Lead Generation, Direct Marketing, Direct Response Marketing, Lead Generation & Appointment Setting, Market Testing Strategies, Outsourced Sales Support

B2B Sales Organization Strategy Tips

Is reluctance to experiment putting your B2B sales organization behind the eight ball? Break free now! Try these tested direct marketing tips.

February 9, 2014August 17, 2023Business Development, Business to Business Lead Generation, Direct Marketing, Direct Response Marketing, Lead Generation & Appointment Setting, Market Testing Strategies, Outsourced Sales Support

Fortune 500 Sales Development Tips

Reluctance to experiment is common in Fortune 500 sales organizations. Buck this trend by using tested direct marketing principles. Get them in free book.

February 9, 2014August 17, 2023Business Development, Business To Business Appointment Setting, Business to Business Lead Generation, Complex Sale Lead Generation, Direct Marketing, Direct Response Marketing, Lead Generation & Appointment Setting, Market Testing Strategies, Outsourced Sales Support

Corporate Sales Development Test Strategy

Lock-stepping though daily corporate sales development life is all too common. Buck this epidemic with tested direct marketing principles .

February 9, 2014August 17, 2023Direct Marketing

Sales Marketing Test Strategy

The reluctance to experiment has become epidemic and may already have taken hold of your sales and marketing organization.

January 25, 2014August 27, 2022Business Development, Business To Business Appointment Setting, Business to Business Lead Generation, Complex Sale Lead Generation, Direct Marketing, Direct Response Marketing, Lead Generation & Appointment Setting, Market Testing Strategies, Outsourced Sales Prospecting, Outsourced Sales Support

Outsourced Business Development Cold Calling

Outsourced Business Development Cold Calling Trial projects you can test for a small fraction of what a full blown marketing campaign would cost you.

January 25, 2014December 2, 2021Business Development, Business to Business Lead Generation, Direct Marketing, Direct Response Marketing, Lead Generation & Appointment Setting, Market Testing Strategies

Sales Development Tips for Sales Managers

For sales managers who want to buck the trend of lock-stepping through daily corporate sales life these tested direct marketing tips will help.

January 23, 2014March 4, 2023List Building

Cold Call List Building

Cold calling can be just as engaging and interactive as social media….enabling you to connect with your customers and potential customers in a very personal way.

January 22, 2014November 30, 2021Business Development, Business To Business Appointment Setting, Business to Business Lead Generation, Complex Sale Lead Generation, Direct Marketing, Direct Response Marketing, Lead Generation & Appointment Setting, List Building, Outsourced Sales Prospecting, Outsourced Sales Support

Sales Development Cold Call

Misused and misunderstood — that’s the sales development cold call. But this simple sales tool has benefits you’ll do well to explore.

January 14, 2014August 9, 2023Business Development, Outsourced Sales Prospecting

Business Development Cold Call

Does your sales manager consider the business development cold call obsolete? Get the facts on what this highly effective sales tool can do for you.

January 12, 2014June 22, 2023Business Development, Business To Business Appointment Setting, Business to Business Lead Generation, Complex Sale Lead Generation, Direct Marketing, Direct Response Marketing, Lead Generation & Appointment Setting, List Building, Outsourced Sales Prospecting, Outsourced Sales Support

Cold Call Sales Process

For developing new clients the cold call sales process is far from obsolete. Yet too many sales managers fail to use it effectively.

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With customer loyalty on the ropes due in large part to inflation which has everyone shopping for deals and jumping ship for lower prices --- here's what your customers are looking for...

https://hbr.org/2017/07/your-customers-still-want-to-talk-to-a-human-being

George Clay

This "human touch" makes all the difference...sets you above the fray and shows buyers you are different and your brand is different.

This is something I think every business can use and is especially needed today where that all important human touch is sorely lacking.

858-756-2085

George@ProspectingB2B.com

Outreach tips worth a look.

Marketing Direct Outreach Tips

 

Best Business List

How To Make A Successful Phone Introduction

"Fine talkers are rarely good salesmen. They inspire buyers with the fear of over-influence. They create the suspicion that an effort is made to sell them on other lines than merit."  ---Claude Hopkins, author, Scientific Advertising.

Who's "stealing" your customers --- and what you can do about it.
George Clay

Marketing Direct may not be glamorous but for hard-boiled efficiency it sure gets the job done.

Same for these cost-cutting tips ---simple things you can do right now today for better ROI no matter what business you are in.

https://www.business.com/articles/working-from-home-save-money/

 

 

 

Marketing Direct new client introduction

Organizing Your Outreach Calls

Doing outreach qualifying calls to new prospects?

Try list-building your prospects into three categories:

  • A. reachable prospects during day
  • B. reachable prospects after hours
  • C. reachable only during day and only via gate-keeper

C above I generally avoid--- more productive to work A and B.

Voice mail or leaving messages with gate-keepers I have found ineffective on first calls to new prospects

Marketing Direct Update

What was once referred to as Corporate Sales and Marketing still works but not like it used to.

That was when you walked the floors at trade shows or went to business conferences because that's where you could meet and greet buyers and maybe find a few who down the road would eventually buy something from you.

Of course,  you can still follow this path  but the time and money you spend to close your sale and make the deal is not getting any cheaper.   

There's lots of things I do not understand about virtual selling. 

But one thing is clear ---- 

Whatever you can do that gives you greater control over spending and the agility to reduce costs is worth a look. 

Test Run Free Trial

I want to show you how my outreach calling works.

How I get through to the right people.

Qualifying their interest and making sure they want to hear from you.

You decide if you get the results you are looking for.

858-756-2085

George@ProspectingB2B.com