Dig Where The Gold Is!  Best Cold Calling List. Want more customers, more referrals and more repeat business? Dig where the gold is. It’s your house list of prospects and customers — both active and inactive. Best  cold calling list you’ll ever own! Of all direct marketing media you can use, your house list will bring you highest response when you reach these folks by  phone. Yes! Higher response rates than direct mail or even e-mail. That’s the power of using your telephone (source DMA Response Rate Trend Report 2010. Where to Find Them? They can be prospects you’ve met at trade shows or business conferences. They can […]