Tag: b2b sales prospecting

Business to Business Lead Generation

Tested Business Development Outreach Process Explained

You pick prospects you want developed…any market. VP-level executives…CEOs…IT execs…Buyers…OEM or Channel Sales Partners…System Integrators, etc. etc. Prospects you’ve met at trade shows…Customers who have drifted away…Subscribers to your newsletters or webcasts  I give you full notes & clear records of each call at all stages…plus Daily Call Outcome Reports so you can share information and adjust  tactics.  You track response and measure results How the process works FIRST PHASE: Introductory warm-cold calls to find prospects worth pursuing.  I work the phones. Weak prospects noted. Stronger candidates flagged for follow-up. SECOND PHASE: Best prospects are developed and nurtured by routine call […]

Business Development, Direct Response Marketing, Lead Generation & Appointment Setting, Market Testing Strategies, Outsourced Sales Support

Effective Cold call direct marketing strategy

  With this cold call direct marketing strategy I could promise you easy success. But I won’t. You’ll need patience and lots of persistence. But your rewards will be worth your effort. You’ll have the ability to “make things happen” — to control your business development process more effectively and on your own terms. Developing Quality Sales Leads It’s the power of an effective cold call direct marketing strategy….building yourself a pipeline of high-value new business prospects that you can develop in your own unique ways to becoming your customers. Ouch! I hear you loud and clear when that word […]

Business Development, List Building, Outsourced Sales Support

Business Development Outreach Call process

Seven Most Frequently Asked Questions About My Business Development Outreach Call Process Effective cold calling is part of a methodical sales process that includes routine real-time follow-up calls. This business development oureach call process is summarized below. Qualification Process Good prospects…weak prospects? I find out who’s who by asking specific questions. For example, “Does this interest you?” Or “When would you like me to recontact you”? These prospect qualify questions are key to my business development cold call sales process. How do you keep track of who to call and when? I use a sales management program that organizes contacts, phone numbers, call back […]

Business Development, Business To Business Appointment Setting, Business to Business Lead Generation, Complex Sale Lead Generation, Direct Marketing, Direct Response Marketing, Lead Generation & Appointment Setting, List Building, Market Testing Strategies, Outsourced Sales Prospecting, Outsourced Sales Support

Does Cold Call Lead Prospecting Work?

Too many sales managers rate cold call lead prospecting obsolete. Harvard Business Review On-Line says cold calling still works!